As with any business, attracting the right staff is critical to success.
It stands to reason that quality doctors are drawn to quality practices. So the better your practice looks, the more likely you are to attract the best.
Benchmarking is an excellent tool for demonstrating to prospective doctors that yours is indeed a high performing, high quality practice. If it's a choice between two similar practices, one that meets or exceeds AMB standards and one that doesn't, the decision is an easy one to make.